PuroClean Springs into Action During Second-most Intense Flood Season on Record

Release Date: 8/28/2025

The Paramedics of Property Damage® Share Severe Flooding and Water Damage Tips with The TODAY Show

TAMARAC, Fla. -- PuroClean, one of the country's leading property restoration and remediation franchises, has stepped onto the national stage as a first responder in the wake of extreme flooding in New Jersey and Wisconsin, sharing its expert tips with NBC's TODAY Show.

As the U.S. continues to feel the catastrophic and costly effects these weather events have on communities, PuroClean aims to help individuals not only recover but also prepare in advance to mitigate damage. When historic flooding hit parts of New Jersey in July, multi-award-winning PuroClean of Morristown Franchise Owner, Nelson Rivera, jumped headfirst into the crisis, helping property owners recover while educating the nation on how to stay ahead of the next storm. Rivera was recently featured in a national segment on The TODAY Show, where he shared timely, expert tips on preventing water damage before disaster strikes in an era of increasingly frequent and unpredictable weather patterns.

With years of experience responding to restoration disasters, Nelson and his family own and operate six PuroClean franchises—four in New Jersey, one in Hutto, Texas, and one owned in partnership with another PuroClean Franchise Owner in Eugene, Oregon.

Rivera and his wife, Sujey, who were awarded Franchise of the Year earlier this year at PuroClean's International Convention, for the second year in a row, have built a reputation for excellence. His accolades also include the PuroClean Cares® Award for outstanding community impact, the Brand Promise Award, and four consecutive invitations to the President's Circle.

"Water moves fast, and if you don't catch it early, it can do a lot of damage. But a little preparation goes a long way," Rivera said. "I am grateful to have had the chance to show that PuroClean Franchise Owners are more than just restoration experts; they're trusted advisors and first responders in their communities. Whether it's knowing where the shut-off valve is, storing valuables smarter, or investing in routine maintenance, there are many ways to stop water damage in its tracks. It is important not to panic and to lean on the experts when needed."

According to the National Weather Service, as of mid-July, this year is already the second most active year on record for flash flood emergencies in the U.S. From Vermont to Arizona, entire neighborhoods have been overtaken by rising waters, leaving families unprepared for the damage, danger, and long recovery that follows.

The demand for PuroClean's fast-acting, high-quality and community-centered restoration and remediation services has only increased in recent years as the country faces more intense and frequent severe weather disasters. In 2024 alone, there were 27 confirmed weather disaster events in the U.S. with losses exceeding $1 billion each.

Rivera, who has served as a firefighter since 2009 and continues to serve his community as the Deputy Fire Chief, brings his emergency-response instincts to every job. Through philanthropic efforts under the PuroClean Cares banner, he continues to be a steady, compassionate presence in his community. He began his career as a PuroClean technician and later returned to purchase the very franchise where he started many years ago.

"Nelson's wisdom and professionalism made a powerful impression on-air as he talked the anchor through ways to alleviate and prevent water damage," said Steve White, President and COO of PuroClean. "The segment not only showed his expertise but also reinforced the value PuroClean brings to families before, during, and after a crisis."

For more than 20 years, PuroClean has helped home and business owners with their restoration and remediation needs, serving communities across the United States and Canada with a network of over 500 offices. PuroClean Cares represents the brand's commitment to community, creating avenues for franchises nationwide to extend their service beyond restoration by participating in nationally organized charitable givebacks and community support initiatives.

For more information about PuroClean, call 800-775-7876 or visit https://www.puroclean.com/community-focus/.

About PuroClean

PuroClean is a leading, world-class service brand for property water damage remediation, fire and smoke damage restoration, mold remediation, and biohazard clean-up services, working with both residential and commercial customers across the U.S. and Canada. Founded in 2001, PuroClean is a diverse, fast-growing network of over 500 North American franchise locations, each independently owned and operated. With a commitment to respond within two hours, the professionals at PuroClean are thoroughly screened, insured, and trained in utilizing the latest cutting-edge mitigation technology to complete the remediation task at hand. For more information about PuroClean, call 800-775-7876 or visit www.PuroClean.com.

SOURCE PuroClean

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